Building up momentum at VRX Europe 2018

This year’s edition of VRX Europe took place in Amsterdam. The two days conference program was packed with market outlooks, lectures, panels and demos. The first day was a general overview of VR trends, while the second day was split into two parallel workshop tracks for entertainment and industry applications. All these activities tackled the questions where VR is standing now, where VR can stand by for applic
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VR/AR gets serious at APITs Day 2018

The initially rather slow adoption of VR in consumer markets urges producers to find alternative playgrounds and application fields for their VR developments. Especially in Germany, investors and VR start-ups go now for B2B and industrial markets, hoping to find a more predictable and secured environment for their ventures. The expected security is mostly associated with public funding along the digitization of ̵
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VR in a blaze at A MAZE 2018

For the 10th edition of Indie game festival A MAZE, the event now took the center stage of Berlin Gamesweek 2018. Celebrating it’s first decade of experimental game development activities, the show continues to strike out as the festival’s most vibrant and dynamic platform. And it now remains the only showcase where VR rises and shines. Shining a light on Gaming VR The Indie show is a great place to disco
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VR goes to ground at Berlin Gamesweek 2018

My report on this year’s activities at Gamesweek Berlin will be rather short. While the festival provided interesting VR experiences on several platforms for the last three years, the 2018 edition was disspointing in terms of VR. With the glorious exception of the amazing A MAZE indie art show, all other event channels of Berlin Gamesweek 2018 were either completely ignoring or vastly under performing the subje
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VR in the limelight at IFA 2017

After a no-show at CeBIT and a low show without VR at Gamescom, Microsoft chose IFA in Berlin to be the stage for the upcoming Windows Mixed Reality program: keynote presentation, Windows Creator Update and a whole range of headset releases underlined Microsoft’s engagement and strategic approach to VR, MR and AR. With such an impressive lineup of announcements by this software giant alone, Virtual Reality quic
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VR gets settled at Gamescom 2017

In comparison to last year’s tradeshow, Virtual Reality got a little bit less attention at this year’s Gamescom. However, the new gaming platform established its continuous presence on the show floor, and the show’s preceding game developer conferences Devcom and Respawn dedicated an entire afternoon track to the subject of VR/AR/MR. VR under development at Devcom/Respawn Neither Respawn nor Devcom
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Retroactive VR at Berlin Gamesweek 2017

This year’s edition of Gamesweek Berlin took place for the first time after the most common VR systems had established their market presence by the end of 2016. It was therefore of particular interest to take a closer look at upcoming business perspectives for VR at the developer conference Quo Vadis, to observe if there is a repositioning for VR at the more artist oriented A MAZE festival, and to look out for
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Benchmarking VR at CeBIT 2017

The annual show for consumer and business electronics in Hannover offered quite some surprises in this year’s edition: the fair ground of business activities seemed to be smaller than in previous years, whereas the show’s business fields of digital economies seem to expand every year into more everyday application areas. There was no Microsoft hall to be found on the fair ground this year, but there were
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VR gets casual at Casual Connect Europe 2017

Casual Connect made station in Berlin’s The Station to kick off the media business year 2017 with a major event full of lectures, panels, demos, show floor participants and meeting opportunities. The show is mainly focused on monetizing and marketing casual games on mobile platforms. Although Virtual Reality does not belong to the main revenue streams of the casual gaming section, yet, VR already was noticeable
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