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Cherry Coke Kick-Off (1996)

Series of marketing events for the Coca-Cola Company in Germany employing new technologies live on stage
  • Live-action stage
  • Live transformations
  • Logo simulation
  • Canyon simulation
  • inside the canyon
  • Mini-games in simulation

Product kick offs, inhouse presentations and event road shows

  • virtual settings for a Cherry Coke world simulation
  • transformable character embodies claim of product ‘difference’
  • designed original character exclusively for Germany/Europe

 

concept design
realization
project management
directing