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Coca-Cola Kick-Off Events (1996)

Series of marketing events for the Coca-Cola Company in Germany employing new technologies live on stage
  • Coca-Cola Sun live
  • 3 screens on live stage
  • Remediation concept
  • Expression concept
  • Coca-Cola Sun presenting
  • Simulated ad videos in 3D
  • Themepark simulation

Product kick offs, inhouse presentations and event road shows

  • shows took place on several parallel screens in multiplex theatres or big conference halls
  • virtual live characters with human actors live on stage
  • character design based on original Coca-Cola Sun transformed into 3D animation
  • virtual settings
  • photorealistic simulations
  • freespace fantasy rides

 

concept design
realization
project management
directing