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Coca-Cola PoS Network (1996)

Interactive sales&marketing tool for PC-laptops and touchscreens
  • Supermarket simulation

Networked Training Simulator for Location Based Marketing

  • low-tech display system connected to a high-tech simulation distributor
  • providing virtual reality supermarket databases for in-house marketing training
  • simulation of various types of supermarkets and sales points for marketing strategies
  • databases stored in a central library for real-time exchange according to their use in a specific location-based marketing application

 

developed basic cross-media concept
managed production of the PC-version for intranet and touchscreen
organized all virtual reality applications
organized the simulation of the markets and system of exchangeable databases
supervised production

Client:Coca-Cola Inc. Gemany
Date: February 18, 2014