Coca-Cola PoS Network (1996)

Networked Training Simulator for Location Based Marketing

• low-tech display system connected to a high-tech simulation distributor
• providing virtual reality supermarket databases for in-house marketing training
• simulation of various types of supermarkets and sales points for marketing strategies
• databases stored in a central library for real-time exchange according to their use in a specific location-based marketing application

developed basic cross-media concept
managed production of the PC-version for intranet and touchscreen
organized all virtual reality applications
organized the simulation of the markets and system of exchangeable databases
supervised production