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Flock around the clock with PAX x EGX

All annual PAX events which normally take place locally in different regions in the US have been summarized for a one-week-long digital streaming event this year. Included in PAX Online was also PAX Australia. Together with partner event EGX Digital in the UK, PAX Online x EGX Digital offered a 24h streaming buffet for 8 days with everything related to gaming culture you can imagine. PAX events are usually known for
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IFA Special Edition promotes hybrid realities

In contrast to most large scale business and public events, this year’s IFA did actually offer a real-world event instead of going entirely online for pandemic related conditions. The IFA Special Edition took place on-site at the Berlin Messe fairground as well as in local electronic retail stores and on the internet as a digital broadcasting event. With this parallel presentation channelling the show became a
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Virtual SIGGRAPH thinks beyond 2020

The annual conference on computer graphics SIGGRAPH had to go online in 2020 and mastered the challenge by offering an expanded edition with many insights, inspirations and imaginations on a well organized digital content hub. All established program channels of the real world show were represented by their digital twin section online. A great deal of the programs could be watched on-demand, either before or after th
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Gamescom 2020 folds RL down and lifts VR up

Gamescom went entirely online this year. Most areas of the world’s most popular gaming event were maintained on the landing page of Gamescom Now. Gamescom Congress offered a mixture of videos on demand and live workshops on Zoom. Indie Arena Booth, Business Area and brand booths were transposed into an isometric platform for web browsers. The 4 days long video streaming stampede transformed the real-life event
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Digital Devcom blinks into Metaverse in 2020

Like so many business events in 2020, Devcom went completely digital in this year’s edition. The developer convention still precedes the Gamescom trade show, which also had to go digital this year. Unlike the years before, the convention was less attached to the main promotion event on the fairground, as the program depended less on physical presence in Cologne this time. Devcom expanded the digital offering fo
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Connecting the dots at Amaze 2020

A Maze, the annual experimental festival of interactive arts in Berlin suffered quite some setbacks for the preparation of this year’s issue. First, a Kickstarter initiative had to make sure that the festival is financially viable. Then the pandemic forced the festival’s overarching event platform Berlin Gamesweek into cancellation. Therefore, A Maze went totally digital for this year’s edition R
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Non-E3 rewires game industry events

The status of the annual Electronic Entertainment Expo as North America’s most important game business event has been debated since the beginnings in 1995. But these discussions came to an end this year when the pandemic situation forced the cancellation of E3 for the first time. Some relevant big industry players already shifted their promotion strategies to the internet or they were going for their own event
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The Multiverse of Virtual Conventions

Since the pandemic outbreak in early 2020, we have seen many cancellations of conventions, trade shows and marketing events. After some improvisations for setting up provisionary online replacements for these cancelled events, we now seem to have entered a ‘new normal’ of online conventions, marketing video streams and promotional webinars. Some of these trends may persist even in a post-pandemic future.
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GameVR stays home and plays into stagflation

Consumer VR is still driven mostly by the game segment. The first quarter of 2020 has seen some remarkable game releases for PCVR headsets, building up on each other with matured product design to go for a more matured market. The time seems ripe for deepening as well as for broadening the VR gaming niche. In times of ‘Stay home and play safe’ campaigns, with increasing game software sales despite hardwar
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