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Gamescom 2021 on the road to hybridity

Forced to continue an online presence for another year, Gamescom 2021 once again became a streaming event for trailer promotion. The business part was skipped entirely and moved to Devcom. The show nevertheless presented some interesting shifts in perception for a possible development of game promotion, as well as for the relevance of games in our present society. Gamescom Now keeps holding the middle spot of the ann
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Economizing on GameVR at Devcom 2021

This year’s digital edition of Devcom moved from the habitual by-programming spot for Gamescom to the center stage, at least for game industry relevance. Not only lasted the convention longer than the more popular trade show, it also pictured a more accurate state of play, and it cared about VR as a development path for industry progression. For five days, the conference presented workshops, panels and product
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Virtual SIGGRAPH’s Flying Circus Circus

SIGGRAPH, the premier conference on computer graphics, went virtual again this year. The online hub was organized like last year‘s virtual conference with a large part of on-demand lectures and papers, centered around a full week of live presentations and panel discussions. The online event focused on the established thematic frameworks and discussion groups. Meetings and session chats could be continued long a
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AMaze 2021 strays into virtual Virtual Reality

After the totally digital experience of A Maze 2020, the festival for playful media and interactive art partly got back on the real stage this year. The main program with lectures, workshops and panels continued to be streamed online. But some events were broadcasted live from the festival’s traditional venue in Berlin, and they set up a co-working space for public online viewing on site. Unfortunately, the mai
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Immersive backward compatibility at GDC 2021

After two showcase placeholders in 2020 and in springtime of 2021, the Game Developer Conference came back on the stage with a full-fledged virtual program this summer. The week-long program covered the traditional theme tracks for deep dives into everything that matters in game development. Most sessions were prerecorded, but lecturers were available in the live chat during the streaming event. Due to the displaceme
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Video killed the Avatar at E3 2021

During its decades long history the Electronic Entertainment Expo went through a number of transition phases, some related to industry changes, some to carnival barkers, some to Zombie surviving, some to complete vaporization. In 2021, E3 went digital with a streaming event that appeared well-adjusted in its timing but unadjusted in its setting. As a streaming event, virtual E3 successfully maintained the show’
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Scaling up at VR/AR Global Summit 2021

While the world carefully prepares for business reopening, conventions still have to be managed with online versions in 2021. Despite these restrictions, the North-American VR/AR Global Summit presented a huge line-up of business-ready activities. After the recent acceleration of digitization, the spatial computing industry now banks on economies of scale. The 3-day conference offered up to 100 sessions every day, a
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Unboxing XR and Metaverse at Beyond Games

Game Industry gatherings in 2021 continue to ride on the wave of prosperity caused for them by the pandemic: GamesBeat Summit, GamesIndustry Investment Summit and LA Games Conference focused heavily on the business challenges of preserving and monetizing the current dynamics. Building on these advantageous circumstances, Beyond Games now reaches out for crossover possibilities for the leading medium of our troubled t
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Virtual Concerts: paying a visit to fandom in VR

Digital live events are becoming a recuperation perspective for the music industry after considerable lockdown effects since the pandemic began. I went to a Japanese Virtual YouTuber concert to check how well live concerts work in VR, how they create bonding between performers and fans – and how they can serve as a blueprint for monetization. Cinderella Switch is a monthly music event on VARK. Each session feat
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