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XREvents

Video killed the Avatar at E3 2021

During its decades long history the Electronic Entertainment Expo went through a number of transition phases, some related to industry changes, some to carnival barkers, some to Zombie surviving, some to complete vaporization. In 2021, E3 went digital with a streaming event that appeared well-adjust
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Scaling up at VR/AR Global Summit 2021

While the world carefully prepares for business reopening, conventions still have to be managed with online versions in 2021. Despite these restrictions, the North-American VR/AR Global Summit presented a huge line-up of business-ready activities. After the recent acceleration of digitization, the s
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Unboxing XR and Metaverse at Beyond Games

Game Industry gatherings in 2021 continue to ride on the wave of prosperity caused for them by the pandemic: GamesBeat Summit, GamesIndustry Investment Summit and LA Games Conference focused heavily on the business challenges of preserving and monetizing the current dynamics. Building on these advan
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Virtual Concerts: paying a visit to fandom in VR

Digital live events are becoming a recuperation perspective for the music industry after considerable lockdown effects since the pandemic began. I went to a Japanese Virtual YouTuber concert to check how well live concerts work in VR, how they create bonding between performers and fans – and h
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Managing the Mediaverse at DEW 2021

Los Angeles based media convention Digital Entertainment World went virtual this year. The 5-day conference focused on management topics and reflected the shifts caused by the acceleration of digitization under pandemic conditions. Each day was dedicated to another media section, all together repres
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Safe New World at All Digital CES 2021

COVID-19 marked this year’s annual Consumer Electronics Show deeply. CES went all digital with live broadcasting shows, brand promotion videos, online meetings and side events. Apart from the online screening concept for the whole trade show, many product presentations, trend observations and
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Virtual Diversity at SIGGRAPH Asia 2020

Just as the SIGGRAPH main event in the US already did this summer, the offshoot event SIGGRAPH Asia also had to go digital for an annual regional showcase of computer graphics. Organized like the original show as a mixture of live broadcasts and on-demand program offers, this virtual event with a fo
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Educated Guesses at Online Educa Berlin 2020

In size of investment, the digitization of education markets is supposed to be comparable to the global car markets. The pandemic even enforced this perspective. Learning and development play a significant role in XR adoption for enterprises and institutions. Being a hot topic at this year’s d
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Gamification works at MediaTechCon 2020

Like so many media events this year, MediaTechCon 2020 also had to be realized as an online streaming event. Instead of walking between sites on the Studio Babelsberg lot in Potsdam, visitors entered a virtual hub on the internet. Here they could follow lectures and panels by switching between enter
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The grand tour of VR Days Europe 2020

The three-day streaming event of VRDays Europe certainly has been the most encompassing virtual conference I visited in this year of restrictions for social and business interactions. Not only, because this event brought together so many diverse aspects of VR from so many busy activity areas. The sh
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