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XREvents

Innovations From Asia at IFA 2025

IFA 2025, rebranded as Innovation For All last year, showcased a broad spectrum of consumer electronic products. The event traditionally marks the kick-off for retail promotions leading into the year’s main sales season – beginning with Black Friday, followed by Singles’ Day and Amazon Prime D
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The Replay Modes of Gamescom 2025

Gamescom 2025 once again increased visitor numbers across all formats: the main show, the Opening Night Live broadcast, the web streams, the business area, and side events such as Gamescom Congress. The professional and fan-oriented gaming celebration reinforced its position as gaming’s centra
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VR Lessons learned at Devcom 2025

Devcom 2025, which will be renamed Gamescom Dev from next year onward, presented an impressive and wide-ranging catalogue of topics, lectures, and expo demonstrations at the Confex Congress Center in Cologne, just before Gamescom officially opened its doors. The general atmosphere reflected the ongo
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Animal Logic at A Maze. / Berlin 2025

Berlin’s annual festival for playful media, A Maze, opened with a piano concert performed by a dog-shaped avatar and closed with a techno rave featuring performers in dog masks. In between, the festival offered a rich variety of performances, lectures, panel discussions, and game presentations. Alon
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Industrial Metaverse at Hannover Fair 2025

The Metaverse may have lost some of its appeal in the consumer electronics space, but in the industrial sector, it remains highly relevant and is advancing rapidly. At Hannover Messe, numerous projects showcased the use of XR headsets across the fairgrounds, alongside cutting-edge developments in AI
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Game AI Revisions at GDC 2025

AI was a central theme at GDC 2025 on multiple fronts: as a toolset for game production, a co-designer, a legal and ethical challenge, a transformative force, a testing automaton, and even a game companion. Two summits on Game AI and Machine Learning explored both the rich history and current indust
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VR Gaming as a Service at GDC 2025

GDC 2025 presented a wide array of lectures and panels on XR and VR, with much of the focus revolving around Meta’s Quest platform. This prominence wasn’t just due to Meta’s status as the market leader in XR or the relevance of its products to game developers. Nor was it solely because of the access
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Nvidia’s Transformation of GTC 2025

Nvidia‘s annual tech conference was all about AI. CEO Jensen Huang began his keynote with a strategic overview of AI development, tracing Nvidia‘s journey from its early work in machine learning, computer graphics, and CUDA. He then highlighted the company’s impact on generative AI befor
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CES 2025 sees clearly in XR

This year’s Consumer Electronics Show (CES) served as an event of clarification. AI dominated discussions across all sectors, appearing prominently throughout the show floors at the Las Vegas Convention Center. Extended Reality (XR) had its own dedicated hall, heavily promoting augmented reali
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Immersive Tech Week XRays VR in 2024

Immersive Tech Week, one of Europe’s most prominent VR events, formerly known as VR Days in Amsterdam, celebrated its 10th anniversary this year in Rotterdam. The event continued with its well-established program tracks, including the three-day conference, trade exposition, installation art show Chu
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