Project Busena (1998), Virtual Idol

Character concept for a virtual pop band developed in Tokyo for markets in Europe, in the US and in Asia
  • Busena singer
  • Promotion slide
  • Promotion slide
  • Promotion slide
  • Promotion slide
  • Advertisement
  • Flyer
  • Newspaper cover
  • Promotion video

Virtual Pop Band Promotion

  • global strategy for classical pop band promotion, new media promotion and hybrid reality promotion
  • special focus on real-time technologies for live concerts and TV performances


signed international partnership contracts (technical, promotion, content)
supervised the localization versions
produced promotion material for the respective partners

press and reviews see here

Client:Visual Science Laboratory Inc. (JAPAN)
Date: April 09, 2014