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Coca-Cola Kick-Off Events (1996)

Series of marketing events for the Coca-Cola Company in Germany employing new technologies live on stage
  • Coca-Cola Sun live
  • 3 screens on live stage
  • Remediation concept
  • Expression concept
  • Coca-Cola Sun presenting
  • Simulated ad videos in 3D
  • Themepark simulation

Product kick-offs, in-house presentations and event roadshows

  • shows took place on several parallel screens in multiplex theatres or big conference halls
  • virtual live characters with human actors live on stage
  • character design based on original Coca-Cola Sun transformed into 3D animation
  • virtual settings
  • photorealistic simulations
  • free space fantasy rides

 

concept design
realization
project management
directing

Client:Coca-Cola Company
Date: January 18, 2014
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Realmix Media

You can find here works, papers and publications on a great variety of projects related to mixed media technologies. Realmix is a platform for coordinating complex and innovative media projects between industrial appliers, research centers and cultural institutions

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Jochen Schmidt
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10557 Berlin
Germany

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