Cherry Coke Kick-Off (1996)

Series of marketing events for the Coca-Cola Company in Germany employing new technologies live on stage
  • Live-action stage
  • Live transformations
  • Logo simulation
  • Canyon simulation
  • inside the canyon
  • Mini-games in simulation

Product kick-offs, in-house presentations and event roadshows

  • virtual settings for a Cherry Coke world simulation
  • the transformable character embodies claim of product ‘difference’
  • designed original character exclusively for Germany/Europe


concept design
project management