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VR in the limelight at IFA 2017

After a no-show at CeBIT and a low show without VR at Gamescom, Microsoft chose IFA in Berlin to be the stage for the upcoming Windows Mixed Reality program: keynote presentation, Windows Creator Update and a whole range of headset releases underlined Microsoft’s engagement and strategic approach to VR, MR and AR. With such an impressive lineup of announcements by this software giant alone, Virtual Reality quic
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VR gets settled at Gamescom 2017

In comparison to last year’s tradeshow, Virtual Reality got a little bit less attention at this year’s Gamescom. However, the new gaming platform established its continuous presence on the show floor, and the show’s preceding game developer conferences Devcom and Respawn dedicated an entire afternoon track to the subject of VR/AR/MR. VR under development at Devcom/Respawn Neither Respawn nor Devcom
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Retroactive VR at Berlin Gamesweek 2017

This year’s edition of Gamesweek Berlin took place for the first time after the most common VR systems had established their market presence by the end of 2016. It was therefore of particular interest to take a closer look at upcoming business perspectives for VR at the developer conference Quo Vadis, to observe if there is a repositioning for VR at the more artist oriented A MAZE festival, and to look out for
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Benchmarking VR at CeBIT 2017

The annual show for consumer and business electronics in Hannover offered quite some surprises in this year’s edition: the fair ground of business activities seemed to be smaller than in previous years, whereas the show’s business fields of digital economies seem to expand every year into more everyday application areas. There was no Microsoft hall to be found on the fair ground this year, but there were
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VR gets casual at Casual Connect Europe 2017

Casual Connect made station in Berlin’s The Station to kick off the media business year 2017 with a major event full of lectures, panels, demos, show floor participants and meeting opportunities. The show is mainly focused on monetizing and marketing casual games on mobile platforms. Although Virtual Reality does not belong to the main revenue streams of the casual gaming section, yet, VR already was noticeable
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VR With The Best – Fall 2016

The end of pivotal year 2016 for VR is nearing, and just before switching to even more crucial year 2017 for VR, a highly interesting online conference for developers summed up the current media situation and prepared for the next waves: VR With The Best took place in the beginning weekend of December as a virtual conference platform: two days packed with lectures, demos, meetings and discussions – all organize
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Augmenting Realities at AWE 2016 Europe

The European edition of the Augmented World Expo AWE took place for the first time in Berlin in October 2016 to establish a meeting place for AR, VR and Wearable Technology innovators and a show case of their actual products in these areas. The exposition lined up a great variety of activities from established hardware manufacturers and research centers to upcoming start-ups and full service agencies, all dedicated t
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Mixed Realities at IFA 2016

Besides UHD and HDR television and smart home applications, Virtual Reality was a major trend at this year’s IFA in Berlin. You could visit all major players in consumer VR on the show floor, see a lot of VR marketing events at individual booths, listen to hardware manufacturer’s keynote speeches on VR or attend lectures and panels on the subject at the IFA summit. Two main insights were striking out for
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Half-Life VR at Gamescom 2016

This year 2016 is supposed to become the launching window for market-ready VR systems, and game industry’s biggest event show got ready for window dressing just in time. Together with the Game Developer Conference Europe and the Indiegame gathering Respawn, Gamescom 2016 provided an overview on VR’s actual market standings and future preparations: Sony’s PlayStation VR went life at the trade show, O
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