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Europe’s leading consumer electronics show, IFA, celebrated its 100th anniversary in 2024, marking the milestone with a rebranding. The traditional logo, known for its red signal color and audiovisual media-related icons, was replaced by a simplified text-based logo with a more technical color palette ranging from blue to violet. The historical meaning behind the acronym Internationale Funkausstellung, which or

In midyear 2024, as Gamescom kicked off the world’s largest gaming event, market analyst Newzoo slightly revised its January forecast for the industry’s growth, adjusting it downward. Console sales remain stagnant, mobile sales have not expanded, and the PC market sees modest growth. The industry is in a phase of consolidation, with 2024 being labeled a “transitional” year focused on “st

Two days before Gamescom’s opening, the annual developer conference Devcom examined the current state of the games industry, focusing on production and funding perspectives for game developers. AI was a hot topic at various levels of production, while the funding landscape reflected the ongoing market instability following the pandemic’s peak and the subsequent slowdown. Newzoo’s market analysis off

The world’s premier conference on computer graphics and interactive media began this year’s edition with a keynote on artificial babysitting. Siggraph 2024 introduced Baby X, one of the most complex and fundamental research programs at the intersection of AI and computer visualization. Visually, the project unveiled a highly detailed graphical representation of a human baby, from bone structure to body sy

Berlin’s annual International Games and Playful-Media Festival, A Maze, once again showcased a diverse array of experiences, alternative gaming solutions, and experimental platform exchanges. The festival expanded its program and locations throughout the city, including virtual spaces. Notably, award-nominated games were made playable on a dedicated A Maze storefront on Steam, and collaborations with cultural i

GDC 2024 allocated an entire day to discuss the current state and future development of VR Gaming at the Future Realities Summit in San Francisco. Despite its status as a niche within the broader gaming market, the significance of VR gaming may escalate due to the pressing need for innovation amidst a stagnant market environment. This stagnation is characterized by post-pandemic hype correction, increasing production

Amidst the ongoing excitement surrounding AI, the Game Developers Conference 2024 once again provided valuable insights into this rapidly evolving field of technological innovation. Within the realm of AI, the game industry stands out as an area of particular interest, having utilized machine learning and AI tools in game production and design for quite some time. In contrast to the fervor and apparent groundbreaking

Nvidia‘s annual tech conference, GTC, showcased the latest developments in the company’s hardware portfolio, as well as its achievements in AI and collaboration efforts with immersive technologies in the enterprise sector. Driven by the demands of AI, this year’s hardware presentation focused on advancements in supercomputers. AI applications were highlighted, including chatbots, avatar generation,

Apple’s long-awaited entry into the XR space with the newly released Apple Vision Pro headset marks a significant milestone for the immersive industries. In terms of awareness, the engagement of the tech giant in the headset industry mirrors its previously successful roll-outs of smartphones for mass-market appeal. From a technical standpoint, the industry anticipates that Apple’s standard-setting feature