Coca-Cola Kick-Off Events (1996)

Series of marketing events for the Coca-Cola Company in Germany employing new technologies live on stage
  • Coca-Cola Sun live
  • 3 screens on live stage
  • Remediation concept
  • Expression concept
  • Coca-Cola Sun presenting
  • Simulated ad videos in 3D
  • Themepark simulation

Product kick-offs, in-house presentations and event roadshows

  • shows took place on several parallel screens in multiplex theatres or big conference halls
  • virtual live characters with human actors live on stage
  • character design based on original Coca-Cola Sun transformed into 3D animation
  • virtual settings
  • photorealistic simulations
  • free space fantasy rides


concept design
project management