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Virtual Reality was in the limelight at IFA 2017 when Microsoft introduced a series of Mixed Reality headsets with its partner companies. So, it was interesting to see what the big fuss was all about and if VR could be established as an emerging market segment on Europe’s most indicating trade show for consumer electronics also in the 2018 edition. Aftershow dust has settled Even if VR was not the big talk of t

VR has established itself as showrunner at Gamescom booths with a general current of multiplayer games on display. But Nvidia took the main event out of the show with a sidelined presentation of a new graphics card generation on its own. Meanwhile, on the show floor, location-based entertainment now competes with home entertainment. This year’s Gamescom events played out the question if VR multiplayer games als

Just before the opening of the Gamescom trade show, Nvidia presented its new graphic card generation on a remote event location, specially designed for the world premiere of the RTX series. The Geforce Gaming Celebration event manifested once again the growing gap between VR and traditional games. Nvidia promoted heavily on new ray-tracing capabilities for sequels of Tomb Raider, Metro and Battlefield. Neither the ne

The ongoing slow adoption rate of VR for home entertainment risks putting the new medium into a state of stagflation. Instead of discussing new approaches and strategies to create incentives for a more dynamic market expansion, game developer conferences seem to shy away from thinking out of the box. The annual developer conference DevCom, taking place just before the Gamescom begins, did not make a lot of efforts to

Unity’s annual European developer gathering took place in Berlin this year. Only a few weeks before, the competing engine platform from Epic held its Unreal Fest Europe in the same city during Berlin Gamesweek. This was an excellent opportunity to check the state of VR on the developer front. Which engine is the driving force for developing virtual realities in Europe? Mobile VR is the mainstay Unity’s or

Good old CeBIT made a fresh start with the 2018 edition. After having lost traction on both sides of digitization in industrial and in consumer markets, this CeBIT redesign aimed to regain a position of relevance between the  Hannover Messe of Industrie 4.0  and consumer electronic shows like IFA, MWC and CES. Half of the show remained a traditional trade floor centred around data administration and industr

During the opening of the VoluCap Volumetric Video Studio in Babelsberg, I had an interesting and very inspiring conversation with two friends on the subject. You can listen to it here (in German): http://www.daybyday.press/article6289.html   all images from interlake.net

This year’s edition of VRX Europe took place in Amsterdam. The two days conference program was packed with market outlooks, lectures, panels and demos. The first day was a general overview of VR trends, while the second day was split into two parallel workshop tracks for entertainment and industry applications. All these activities tackled the questions where VR is standing now, where VR can stand by for applic

The initially rather slow adoption of VR in consumer markets urges producers to find alternative playgrounds and application fields for their VR developments. Especially in Germany, investors and VR start-ups go now for B2B and industrial markets, hoping to find a more predictable and secured environment for their ventures. The expected security is mostly associated with public funding along with the digitization of