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Immersive backward compatibility at GDC 2021

After two showcase placeholders in 2020 and in springtime of 2021, the Game Developer Conference came back on the stage with a full-fledged virtual program this summer. The week-long program covered the traditional theme tracks for deep dives into everything that matters in game development. Most sessions were prerecorded, but lecturers were available in the live chat during the streaming event. Due to the displaceme
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Video killed the Avatar at E3 2021

During its decades long history the Electronic Entertainment Expo went through a number of transition phases, some related to industry changes, some to carnival barkers, some to Zombie surviving, some to complete vaporization. In 2021, E3 went digital with a streaming event that appeared well-adjusted in its timing but unadjusted in its setting. As a streaming event, virtual E3 successfully maintained the show’
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Scaling up at VR/AR Global Summit 2021

While the world carefully prepares for business reopening, conventions still have to be managed with online versions in 2021. Despite these restrictions, the North-American VR/AR Global Summit presented a huge line-up of business-ready activities. After the recent acceleration of digitization, the spatial computing industry now banks on economies of scale. The 3-day conference offered up to 100 sessions every day, a
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Unboxing XR and Metaverse at Beyond Games

Game Industry gatherings in 2021 continue to ride on the wave of prosperity caused for them by the pandemic: GamesBeat Summit, GamesIndustry Investment Summit and LA Games Conference focused heavily on the business challenges of preserving and monetizing the current dynamics. Building on these advantageous circumstances, Beyond Games now reaches out for crossover possibilities for the leading medium of our troubled t
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Virtual Concerts: paying a visit to fandom in VR

Digital live events are becoming a recuperation perspective for the music industry after considerable lockdown effects since the pandemic began. I went to a Japanese Virtual YouTuber concert to check how well live concerts work in VR, how they create bonding between performers and fans – and how they can serve as a blueprint for monetization. Cinderella Switch is a monthly music event on VARK. Each session feat
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Managing the Mediaverse at DEW 2021

Los Angeles based media convention Digital Entertainment World went virtual this year. The 5-day conference focused on management topics and reflected the shifts caused by the acceleration of digitization under pandemic conditions. Each day was dedicated to another media section, all together represented the region’s enormous scope of media activities, all separately drifted on their own way to the Metaverse. E
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Safe New World at All Digital CES 2021

COVID-19 marked this year’s annual Consumer Electronics Show deeply. CES went all digital with live broadcasting shows, brand promotion videos, online meetings and side events. Apart from the online screening concept for the whole trade show, many product presentations, trend observations and expert discussions reflected the ongoing pandemic situation in design, marketing and strategic positioning. LG dedicated
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Virtual Diversity at SIGGRAPH Asia 2020

Just as the SIGGRAPH main event in the US already did this summer, the offshoot event SIGGRAPH Asia also had to go digital for an annual regional showcase of computer graphics. Organized like the original show as a mixture of live broadcasts and on-demand program offers, this virtual event with a focus on Asian developments added quite some diversity to the general SIGGRAPH equation. The program included keynotes on
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Educated Guesses at Online Educa Berlin 2020

In size of investment, the digitization of education markets is supposed to be comparable to the global car markets. The pandemic even enforced this perspective. Learning and development play a significant role in XR adoption for enterprises and institutions. Being a hot topic at this year’s digital media conferences, Online Educa Berlin focused on learning technology and gave insights to actual and future L&am
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